Jay Johnson Counseling
Brand Identity | Logo Design | Print & Marketing Material | Web design | art direction
Industry: Counceling, Mental HeaLth
Location: Dallas, TX
Deliverables: 5 Brand Assets
TimefRAME: 3 WEEKS
Jay Johnson Counseling needed a warm, approachable identity that made seeking support feel a little less intimidating that also speaks true to Jay.
1 in 5 have depression*
01. Challenge
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Create a calm, professional identity for a new counseling practice.
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Embrace the client's love of pink without losing maturity.
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Build an approachable brand and website that makes seeking support feel easy.
The Challenge:
1 in 5
*U.S. adults were ever told by a doctor or other health care professional that they had any type of depression disorder.
The solution:
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uilt a warm visual system around blush, mauve and soft neutrals.
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Created a custom brain mark using Jay's initials.
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Extended the identity across print, digital and a fully functioning website.
02. The solution
03. Design decisions
Design Decisions:
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Soft, not sugary.
Muted pinks keep the identity warm, mature and welcoming. -
Personal by design.
Two J's form a custom brain mark unique to Jay and her practice. -
Warm + welcoming.
Editorial type, generous space and inclusive imagery keep the brand personal yet professional.
