Jay Johnson Counseling
1 in 5 have depression*
Brand Identity | Logo Design | Print & Marketing Material | Web design | art direction
Jay Johnson Counseling needed a warm, approachable identity that made seeking support feel a little less intimidating that also speaks true to Jay.
01. Challenge
-
Create a calm, professional identity for a new counseling practice.
-
Embrace the client's love of pink without losing maturity.
-
Build an approachable brand and website that makes seeking support feel easy.
The Challenge:
1 in 5
*U.S. adults were ever told by a doctor or other health care professional that they had any type of depression disorder.
The solution:
-
uilt a warm visual system around blush, mauve and soft neutrals.
-
Created a custom brain mark using Jay's initials.
-
Extended the identity across print, digital and a fully functioning website.
02. The solution
03. Design decisions
Design Decisions:
-
Soft, not sugary.
Muted pinks keep the identity warm, mature and welcoming. -
Personal by design.
Two J's form a custom brain mark unique to Jay and her practice. -
Warm + welcoming.
Editorial type, generous space and inclusive imagery keep the brand personal yet professional.
04. The Result
The Result
A warm, trustworthy identity that feels professional without feeling clinical.
148
New Site Visits
(June 2026)
44
New Bookings
(June 2026)
You deserve to
feel better
“Bri took what I had in my head and turned it into something that actually feels like me.”
— Jay Johnson
feel better
You deserve to