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Seaside Rooftop Deck

Jena Radnay

Brand Identity   |   Logo Design  |  Social Media​   |  Web Design   |   Brand Guidelines  |   Business cards

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Industry: Real Estate

Location: Chicago, Il

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Deliverables: 5 Brand Assets

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TimefRAME:8 WEEKS

Jena Radnay is a luxury real estate agent specializing in coastal homes. Having built her business from the ground up, she wanted a brand that reflected her confidence, ambition, and approachable personality. Inspired by the vibrant painting below, the identity needed to balance bold color with the sophistication expected in the luxury real estate market. A beach theme incorporated was also an essential element.

The Challenge:

01. Challenge

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  • Create a luxury beach themed real estate brand that feels confident, memorable, and professional.

  • Incorporate the client's preferred bright, colorful palette based off of her painting without sacrificing elegance.

  • Introduce subtle coastal influences that reflect her beach-focused market and love for the beach.

  • Build a cohesive identity that works across print, digital, signage, and social media.

Round 2: shells exploration

Round 1: shells or text

02. the solution

  • Designed a visual identity that balances luxury with warmth to reflect Jena's confident and approachable personality.

  • Translated the client's favorite artwork into a vibrant, cohesive color palette while maintaining a lux aesthetic.

  • Refined the identity through multiple concept iterations and client feedback.

  • Developed a complete brand identity system, including the brand mark, typography, color guidelines, and supporting brand assets such as business card and web design.

  • Created a flexible visual system that extends across print, digital marketing, social media, and real web.

  • Established a consistent brand experience that helps Jena stand out in the competitive luxury coastal real estate market.

I explored multiple visual directions before landing on the final identity. While shells communicated the beach lifestyle, they leaned too literal. Through refinement, the final wave symbol better represented movement, luxury, and the coastal market while remaining clean enough to scale across every application. I also decded that the shells were harder to read on certain scales regardless of detail amount.

The solution:

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Design decisions:

  • Used the client's favorite artwork as inspiration to develop a distinctive yet cohesive color palette.

  • Balanced vibrant colors with clean layouts and generous white space to maintain a premium feel.

  • Incorporated subtle coastal influences through color and visual language rather than relying on literal beach imagery.

  • Selected elegant typography to reinforce trust, professionalism, and high-end positioning.

  • Chose the wave over the shell in the end, making it feel more premium, like more boardwalk less beach day.

03. design decisions

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result:

The final identity captures Jena's bold personality while elevating her presence in the luxury real estate market. The cohesive branding creates a recognizable and polished experience across every touchpoint, helping differentiate her business and establish a memorable presence among buyers and sellers in the coastal market.

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04. results

logo variations

explored

5

brand assets 

delivered

14

Social media 

templates created

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