Rare Form | Miki Bear Creatives

Brand Identity | APP DESIGN | Print & Marketing Material | Brand Guidelines

Industry: LIFE COACH

Role: ART DIRECTION

Deliverables: 6 Brand Assets

timeframe: 2 weeks

The first direction pulled from a rare natural form: the purple aurora. The wave began to feel too athletic and coastal, so I moved away from the literal idea and pushed the identity toward something abstract.

The Challenge:

Create a life coaching brand that felt personal, not predictable.
Move away from the original “Evolution Solutions” name and generic wellness visuals.
Build an identity that could grow across print, digital and an app.

01. Challenge

PURPLE AURORA DIRECTION

Rare Form is a life coaching brand built around one idea: there’s always more in you. The goal was to create something bold, empowering and completely different from the typical life coaching look.

PRIMARY

SECONDARY

BRand mark

Solution:

02. Solution

the solution:

I built Rare Form around growth and becoming. The abstract R + F mark gave the brand something recognizable, while bold type, photography and color made it feel confident, modern and full of energy.

02.the solution

03. design decisions

BE THE BEST YOU

Design Decisions:

Used BECOME → TRANSFORM → GROW to carry the idea of progression throughout the brand.
Chose photography that feels confident, aspirational and real.
Kept the system flexible enough to move from campaigns and merch to digital.

04.result

Result

Rare Form became more than a logo, it became a full brand system built to grow with its audience, from bold campaigns to an everyday life-tracking app.

04. The Result

Brand Identity | APP DESIGN | Print & Marketing Material​ | Brand Guidelines

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The Challenge:

Solution:

the solution:

Design Decisions:

FIND YOUR FORM. THERE'S MORE IN YOU. BECOME WHO YOU WERE MEANT TO BE.

Brand Identity | APP DESIGN | Print & Marketing Material | Brand Guidelines

FIND YOUR FORM.
THERE'S MORE IN YOU.
BECOME WHO YOU WERE MEANT TO BE.