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Miki Final Branding main logo.png
Miki Final Branding main logo.png
Red Truck Parked

The Reuse Group

Technology Group Discussion
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Brand Identity   |   Logo Design  |  Social Media​   |   sales Presentations   |   Brand Guidelines

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The Reuse Group helps companies turn returned inventory into opportunities for value recovery. The identity needed to feel innovative and credible while reflecting the company’s commitment to sustainability.

The Challenge:

The Reuse Group needed to stand apart in a category filled with traditional logistics and recycling visuals while still communicating trust, innovation and sustainability.

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CLIENT REQUEST
Build the identity around a red and blue palette.

01. Challenge

Type Exploration

Pairs Exploration

Symbol Exploration

Close-up of Circuit Board
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Exploration focused on movement, value recovery and circularity, avoiding the expected recycling arrows and environmental clichés common in the category.

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02. the solution

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THE Result

The final identity positions The Reuse Group as a modern leader in circular supply chain, creating a consistent brand across digital, sales and marketing.

Sleek Tablet Display

04. THE result

A B2B identity built to move.

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