The Reuse Group
Brand Identity | Logo Design | Social Media | sales Presentations | Brand Guidelines
Industry: Circular Supply Chain
Location: Chicago, Il
Deliverables: 5 Brand Assets
TimefRAME: 8 WEEKS
The Reuse Group helps companies turn returned inventory into opportunities for value recovery. The identity needed to feel innovative and credible while reflecting the company’s commitment to sustainability.
The Challenge:
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Build a modern identity around trust, innovation and sustainability.
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Stand apart from traditional logistics and recycling brands.
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Create a memorable logo using the client’s preferred red and blue palette.
01. Challenge
Type Exploration
Pairs Exploration
Symbol Exploration
The Solution:
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Created a custom “R” with a hidden arrow to represent movement and value recovery.
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Built a bold red and blue system that feels modern, credible and recognizable.
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Extended the triangular form into a graphic system across brand applications.
02. the solution
03.design decisions
Design decisions:
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Used a hidden arrow to communicate forward movement without obvious recycling imagery.
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Avoided traditional green in favor of bold red and blue for a more distinctive identity.
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Repeated the triangular form throughout the system to create movement and consistency.
