Nesha Pai
Industry: speaker & author
Brand Identity | Logo Design | Social Media | Web Design | Brand Guidelines
Location: Chicago, Il
Deliverables: 5 Brand Assets
TimefRAME:5 WEEKS
Nesha Pai is a speaker and author known for her warmth, confidence and genuine connection with her audience. Her identity needed to capture that same energy while reflecting her story of growth and transformation.
01. Challenge
The Challenge:
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Create a personal brand that feels confident, warm and memorable.
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Bring together Nesha’s values, culture and personality without feeling overly literal.
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Build a flexible identity that works across speaking, digital and print.
02. The solution
Round 1
Round 2
Round 3
Final
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Created a custom identity inspired by strength, growth and transformation.
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Built a bold palette that balances warmth with confidence.
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Developed a flexible system across social, web, print and speaking materials.
The Solution:
Design decisions:
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Combined the lion and tree to represent strength and personal growth.
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Used subtle groups of three as a meaningful nod to her faith.
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Balanced warm pinks and burgundy with deep blue for a look that feels welcoming yet confident.
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Extended the logo into a repeatable pattern to bring the identity together across applications.
03. design decisions
