The Reuse Group

The Reuse Group provides Strategic Consulting and Sales Services for the circular supply chain. They partner with global enterprises to devise comprehensive solutions that maximize value recovery from corporate and return assets while prioritizing sustainability and ROI.

For their brand the sue of bold red and blue was very important. They also wanted an arrow incorporated without making it an obvious arrow. I came up with the "R" that highlights the triangle as an arrow, adding a few colors the bold blue and red palette and created a pattern with the triangle to use throught the brand.